Made with love,
story and music.

About Julia Profeta

A story to read.
A melody to remember.

Julia is a Brazilian creative who lives in Stockholm with her Swedish husband and their two little daughters.

She has called Brazil, France, the US and Germany home, including seven years in Berlin, where she built initiatives bridging the mainstream and the impact world. Raised in a Christian home with strong British and German influences, she grew up surrounded by classical music and stories. Today she is a classical pianist, singer, composer, film lover and business strategist — an unconventional mix with one simple purpose: to bring more hope, love and joy into the world through stories that entertain and inspire.

Music, art and film were always her first loves, but coming from a middle-class family, Julia chose a business degree as the practical way to build her dreams. She worked in banking and private equity until meeting Professor Muhammad Yunus showed her that business could also do good. She went on to help structure Yunus Social Business in Brazil, invest at Vox Capital, Brazil's first impact venture fund, found the global women's network Ella Impact, and co-found Remagine, an impact-focused business bank.

Remagine closed its doors just as her first daughter was born. That season, together with the loss of a pregnancy, made Julia stop and ask what truly mattered. The answer was the creativity she had carried all her life, and she has focused fully on entertainment ever since.

Tilly was born at home. Expecting her second baby and caring for a very lively toddler, Julia — a devoted believer in bedtime routines and calm spaces — dreamt up a little hedgehog to help her daughter connect with her music and settle into sleep. In 2024 came Tilly's first album, Tilly's Christmas: traditional hymns reimagined for quiet, cosy evenings. Then came a move to Stockholm, and the book dream had to wait.

Two years later, as her youngest started preschool, Julia knew it was time to bring Tilly properly to life — and so Tilly Hog, a world of little wonders, began.

Tilly Hog is Julia's dream, woven from moments and memories she is making with her own family. Every word, every illustration and every note is hers. From a colouring sheet, to the moment you click "checkout", to the last page of Tilly Hog and the Little Song of the Stars, we hope you feel the love that went into it.

Tilly Hog is fully independent and self-produced. It exists to offer families what is truly good for them — not just what keeps kids hooked or makes the most money. It isn't the easy road, but Tilly will grow the gentle way: from one family to the next.

From my family to yours — thank you for being part of Tilly's beginning.

With love,
julia.

For press, retail and partnership enquiries, write to hello@tillyhog.com.